Competitor intelligence for fashion buyers and merchandisers
Still checking out your competitors by hand? Coord can help.
Every brand you compete with, read every day: who moved on price, what sold through, and where your range has a gap. Set beside your own numbers, with nothing to build.
Coord’s market coverage
Measured September 2026.
30m+
product SKUs tracked
345m
price and stock checks
10,000+
fashion brands tracked
5.4bn
searches measured, back to 2018
Built and advised by operators from
How it works
Your systems in one place. Then the market on top of them.
- 01
Where it starts
A brand doing a few million operates on the same systems as a national retailer: storefront, payments, the books, a mailer, an ad account, and a spreadsheet holding the rest together. Every number that matters is already in there but none of it is in one place.
- 02
What Coord does
22 of those apps connect through their own authorisation: no keys to paste, no developer, nothing to migrate. Anything else your brand runs on is set up with you during onboarding.
- 03
What the market adds
Then the market goes on top: what comparable brands charge, how hard they discount, what is selling and what is sitting. So the same view that manages the business is the one that grows it: what to price, what to make next, what the next range could be.
In practice
What you actually do with it on a Monday
The same agents watch the same market for everybody. A brand and a multi-brand retailer get a different decision out of it.
If you are a brand
You own the range, so the question is what to back and when to move.
- 07:00
The brief is already there
Three brands cut outerwear overnight. One sits within £15 of your parka.
Outerwear, overnight
- Rival A£20722% downmid sizes gone
- Rival B£24515% down
- Rival C£2689% down
- You£222held
- 07:04
Most of it does not need you
Answering this would cost you margin for nothing.
That parka, last five weeks
22% down
Sizes leftXSSMLXLClearance, not a repricing
- 07:06
One thing does
A buy that was not on anybody's list this morning.
Colourways behind one shape
Theirs9Yours1Buy window, about a fortnight
If you stock several labels
You sell what other people also sell, so the question is where you stand on it today.
- 07:00
The brief is already there
Two of them are the brands whose product you stock, on their own sites.
Lines undercut this morning
119, other retailers2, brands you stock - 07:03
Same garment, not the same words
No two listings agree on a name, so Coord matched on the garment.
One coat, four listings
- Camel tie waist overcoat£229
- Wool blend belted coat£268
- Longline wrap coat£245
- Belted camel trench£259
Shape trenchCloth wool blendShade camel - 07:08
You answer the ones that pay
On the rest you hold your price, and you know why.
What survives the filter
- Undercut11
- You hold stock6
- Sizes available4
- Markets you ship to2
3 offerings
Intelligence, Technology and Visibility
Intelligence
Agents check every price, every markdown, every promotion and every range change across your competitive set, and send you what moved before you start.
Technology
Coord’s agents do not stop at prices and titles. Computer vision reads the silhouette, the cloth and the shade off the photograph itself.
Visibility
Beyond their storefronts, agents track how competitors capture shoppers in search, in the press, in reviews, and now in AI answers.
CoordLive in a day. Watching that night.
No onboarding project, no analyst headcount. Your agents start watching within minutes, and never stop.
Functions
Four things the agents do every day
Price, range, promotion and demand, checked overnight across your competitive set and sent to you as the morning’s brief.
Agents monitor every price change, markdown, and promotion across your competitive set, down to the SKU, so you always know who moved, when, and by how much.
A launch, a restock or a quiet delisting, dated the day it happens. Agents map every range in your set, so a category they trade and you do not is a fact rather than a hunch.
Agents measure shopper demand across 5.4 billion searches, month by month back to 2018. Which colours, fabrics and silhouettes are rising, and by how much, while there is still a buy window open.
No dashboard to open. Every morning your agents send a brief of what changed and what to do about it: which cuts to answer, which categories you are missing, which rivals moved on your lines.
How it works
Where the intelligence comes from
Every storefront we can read, checked every night: the garment, the price, the sizes in stock, and what shoppers are searching for. About 10,000 brands, without anybody opening a tab.
New stores added continuously
- NORTHFIELD
- ARC & CO
- MERIDIAN
- SALT
- BELLWETHER
- OKAPI
- LUMEN STUDIO
- KITE
The whole market, not a sample
Every fashion storefront we can read, checked and checked again. New retailers are added as they appear, so the set grows without anybody maintaining a list.
Demand, before it's obvious
What shoppers are searching for, season on season, so you back a trend while there's still time to buy into it.
- Rival A£128−18%2d ago
- Rival B£96−25%today
- Rival C£145held 6w
- You£132held 3w
Every price, and when it moved
Price, markdown depth and stock captured across your competitive set, product by product and category by category, so a rival's cut arrives as a dated fact with a size attached.
Computer vision garment analysis
Not the title and tags. Coord reads the garment in the picture: the silhouette, the material, the colour and the pattern.
Emerald ditsy midiRetailer A£128
Green floral tieredRetailer B£96
Botanical print midiRetailer C£145
Meadow print dressRetailer D£119
Sage bloom midiRetailer E£134
Ditsy tiered dressRetailer F£108
Matching garments, wherever they're listed
Your competitors, different names, different photographs, one matching product. Coord's fashion trained embeddings tie them together, so when we say you're being undercut, it's genuinely comparable.
When shoppers ask AI what to buyNew
They're already doing it, and no two assistants answer the same. Coord asks the questions your customers ask, and tells you who got recommended, and whether it was you.
Coord Insight Series
In conversation with fashion and tech's sharpest operators
“The retailers who really leant into “we need to change how we make decisions” are the ones who saw the fastest return on their investment. Magic bullets don’t exist.”
The latest news
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Early access
Put your agents on your market first.
Fashion brands are joining in small groups while we scale the agents.